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Instagram rejects Aussie brand's postpartum ad campaign for being 'sexually provocative'

Maybe you saw our recent campaign for Mothers' Day, but maybe you didn't. And that could be because it's currently being censored by Meta. ⁠We are calling out Meta for its advertising standards which we believe isn't welcoming of women's postpartum bodies in the digital space.

"Meta needs to get with the times. Women, and in particular mothers, all around the world are craving a more authentic representation of the female body in the media.⁠"  

After another rejected appeal to Meta, we finally spoke out and @9honey shared this article last night. It's a small ripple but many ripples create a wave and together we can make a change.⁠ You can read the full article here