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With Erin Phibbs, Midwife, Childbirth Educator and Founder of The Birth Trust

Our latest Mothers' Day Campaign featured on 9honey

  It's an unfortunate cultural truth that whilst pregnant bodies are celebrated, postpartum bodies are often hidden. As Mother’s Day nears, you’ll likely be inundated with perfectly manicured representations of motherhood. The reality is that whilst being beautiful, motherhood can be messy, intense and challenging. Collaborating with the incredible floral styling of Red Bud, fashion photographer Yan Martea and under the creative direction of Soul Studio, we decided to challenge this narrative by celebrating the beauty of postpartum bodies, honouring the unique stories they tell.  We cast an all female set to create magic with seven incredible mums, all with their own journey to share. These women bravely bared it all to tell us their stories through their glorious postpartum bodies. There were laughs, nerves,...

Our founder’s guide on what to pack (and what not to) in your hospital birth bag.

Dr Tess Browne, Chartered Clinical Psychologist